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Your events land in brand inboxes.
It's that easy.

Keep hosting where you already do. Weeknd turns your link into a sponsor ready listing and drops it in a matching brand's inbox.

How it works

  1. 1

    Drop your link

    Paste your Luma, Partiful, Eventbrite or Meetup link. No account, no form to fill out first.

  2. 2

    We read the event

    Cover, date, city and description come straight from your page. You confirm a few details brands ask for: headcount, who comes, whether you can receive a shipment.

  3. 3

    Brands get a pitch

    Matching brands receive your event card in their inbox. When one wants to send free product, we message you.

Brands typically like 1 to 2 weeks notice before an event to send products, and the event needs to be in a city we can deliver to.

Why it works

Brand recall
78%
recall a brand after an experiential interaction
Emotional connection
63%
feel emotionally connected to a brand after an experience
Purchase intent
91%
of consumers say experiences increase their likelihood to buy
Repeat behavior
70%
become repeat customers after an experiential event

For brands

Weeknd puts your product in the hands of real communities at events they already run. Each pitch you receive is a specific event: date, city, expected headcount, a host-estimated audience, and why that crowd fits your product. The host hands out your product at the event and shares photos and video of it with you afterward. It is not a sampling program and not a paid placement, and there is nothing to sign up for.

Every pitch comes from Sharon. Reply to her directly to say yes, ask a question, or pass, and she will take it from there. To hear about events before they are pitched, write to sharon@weeknd.app.

Hosting something?

Drop the link. No account needed.

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ยฉ 2026 Weeknd. The sponsorship OS for events.